Embracing your Natural Hair and Curls

We're excited to see the new trend is natural curls and embracing the beauty of natural hair is being celebrated.  

To get defined, full, and non-frizzy curls in a natural way, we have a few suggestions.

First of all, you should know your hair type.

You want to choose a haircut or style to compliment your hair type and have it done by a trusted professional hairdresser. You want to use the right combination of curly or wavy hair products to protect and enhance the natural movement of your hair. 

Let’s have a look at the steps and our recommended products to get healthy, moisturized, non-frizzy curls bursting with volume.  

Step 1 - Shampoo for curly or wavy hair  

To give its best, curly hair should be shampooed no more than twice a week. Better to use lukewarm water and apply shampoo on roots, not on lengths and ends to avoid removing hydration. We suggest using curl shampoos that gently cleanse, such as LOVE CURL shampoo enriched with Noto almond extract. 

Those who have greasy scalp or feel the need to eliminate the build-up of styling products can use SOLU Shampoo with the extract of buckwheat from a Slow Food Presidium that ensures deep cleansing.  

Step 2 - Conditioner and mask for wavy or curly hair 

Curly hair tends to be dry, especially on lengths and ends, because the greasiness of the scalp cannot spread evenly along the hair shaft. This is why it’s important to protect curl hydration by using a conditioner every time you shampoo the hair, for example, LOVE CURL conditioner enriched with Almond extract.

Additionally, you can apply a mask every three shampoos to boost nourishment: you can continue the routine with LOVE CURL mask or try our Nourishing Vegetarian Miracle Mask that contains vegetal keratin.

Apply the conditioner or mask evenly on lengths using a wooden wide-tooth comb: remember that this is going to be the last time you comb your curls before the next shampoo.

Step 3 - Cream or foam to create curly or wavy hair 

The third step consists of creating waves that enhance the natural movement of your hair. Start by removing excess water: the right way of towel drying is called "plopping" and consists in putting the head down, gently wrapping the hair with a microfiber cloth or a cotton t-shirt and patting the hair upwards without rubbing it. Do not use a traditional sponge towel because it absorbs too much water and can lead to frizz.

To achieve the wavy effect, it is essential for the hair to be still fairly wet when applying the cream or foam. If you apply a cream, such as This is a Curl Building Serum or LOVE Curl Cream, put a dollop of product on the palms, rub, then take a strand of hair and hold it between your hands, distribute the product evenly by pulling it through the lengths down to the ends. If you prefer foam, such as This is a Curl Moisturizing Mousse or This is a Volume Boosting Mousse, apply it with raking movements: spray the product on the palms, rub slightly, then distribute through the curls using your fingers as rakes to obtain an even result.

After using a cream or a foam, you should create curls with a scrunching movement, holding the hair in your hands starting from the ends, crumple it between your fingers squeezing towards the root. Repeat several times. 

Step 4 - Gel or oil for styling wavy or curly hair 

The last step is to further limit frizz by defining the curls and fixing them when necessary. Although we talk of “fixing” or “holding” hair, we do not want to “glue” and freeze the curl, preferring to instead achieve a natural and bouncy finish. Try This is an Oil Non-Oil — for a natural-looking result with no frizz.

Step 5 - How to dry wavy or curly hair 

 After applying products, hair should be left to dry naturally to avoid the stress caused by heat. However, we know it’s not always possible because of outside temperatures or the time available. In these cases, a diffuser should be used, never a styling nozzle that directs the jet of hot air too strongly and risks disrupting the curl.

Step 6 - How to refresh or revitalize curls 

The last step is not mandatory: we suggest it only for people with flat roots, curls that tend to loosen up, or that prefer reducing washes because of dry or sensitive scalp. The so-called "refresh" consists in spraying water on the hair to make it moist and re-workable and then adding on a light leave-in product.

People with roots and curls that tend to flatten can lift them by spraying LOVE Curl Revitalizer, and people who have curls that tend to dry out and break can add moisture and definition with This is a Curl Gel Oil. 

Last but not least:

Those who want a casual look can create a beachy texture with the Sea Salt Spray